Become a Standout In Your Industry

A movement for women in business and leadership who want to own their unique path, gain more visibility, and elevate their personal brands for next-level opportunities.

FREE VISIBILTY MASTERCLASS

Don't Just Be Seen, Stand Out

StandoutWomen.org isn’t just a platform—it’s a movement. We’re here to help women in business and women in leadership confidently share their voices, showcase their expertise, and seize opportunities that drive impact, influence, and greater industry recognition.

who we are

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding Made Simple framework.

support, spotlight. showcase.

what we do as standout women

PODCAST

LISTEN

Tune into the Own Your Lane® podcast for insights, interviews, and actionable tips to effortlessly build your personal brand.

LEARN

Stay in the loop with actionable personal branding tips, exclusive resources, and updates through the Own Your Lane® newsletter.

EDUCATION

LEAD.

Get visible and effortlessly build your personal brand with the Own Your Lane® system. books, workshops, and events.

why this matters

As women in business and leadership, we often face challenges with clarity, visibility, and self-confidence in our identities and abilities. Self-doubt can lead us to undersell and undervalue ourselves—limiting our recognition, impact, and potential earnings, even when we have the skills and expertise to succeed.

StandoutWomen.org is here to rewrite that narrative. We empower you to confidently Own Your Lane® by helping you get visible, position your value, build your presence, and amplify your message with publicity. By powerfully positioning yourself in your field, you can accelerate your journey toward greater fulfillment, profitability, and impact in your career, role or business.

own your lane.own your future.

The Visibility Roadmap for Standout Women

We’ve simplified the journey to professional visibility and recognition through the four-step Own Your Lane® Personal Branding Made Simple framework:

With the four step Own Your L.A.N.E.® Roadmap, you’ll

L - Launch Your Vision - Lead with clear intention and purpose.

A - Assert Your Difference - Define what uniquely sets you apart.

N - Navigate Your Presence - Build your personal brand foundation.

E - Elevate Your Authority - Grow impact and influence with publicity.

Michelle B Griffin, Founder

Hi, I’m Michelle—a personal branding speaker, author, LinkedIn® visibility expert, and the creator of the Own Your Lane® Personal Branding Made Simple system.

I created the StandoutWomen.org movement because I’ve been where you are—holding back, unsure of how to share my voice, and missing out on opportunities to grow my impact.

Nothing pains me more than seeing brilliant women undervalue themselves or struggle with visibility. That’s why I built the Own Your Lane® platform to help you confidently step into the spotlight, get seen, and stand out as a recognized authority in your field.

Together, we’ll ensure your voice, ideas, and work are not just seen, but standout with more impact, influence and income.

It's Your Moment. It's time to Own Your Lane and Own Your future.®

Let's go there together,

Standout Women, personal branding for women

P.S. Visit MichelleBGriffin.com to learn more about my speaking, training books and podcasts to grow your visibility, personal brand and LinkedIn presence.

Our Core Values

Empowerment: We believe in teaching women to powerfully position themselves by embracing and standing out in their uniqueness.
Impact: We are committed to helping women make a positive change for themselves, their families, businesses, communities, and beyond.
Enjoyment: We embrace fun, laughter, and lightness, balancing work with carefree moments.
Clarity: We see self-awareness as a superpower that ignites women to know and share who they are, not just what they do.
Visibility: We emphasize the importance of not just being seen, but standing out to seize opportunities create impact, and achieve success.
Authority: We emphasize the value of sharing knowledge to establish authority and cultivate thought leadership.
Profitability: We champion abundance for women, affirming their worth and the compensation they truly deserve for their work and ideas.
Philanthropy.: We believe in the power of giving our time, money, and knowledge to create positive change and leave a lasting impact.

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FREE Audio Masterclass: Amplify Your Visibility and Own Your Lane

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